How much money is 10k subs on Twitch?

Think 10,000 Twitch subscribers is just a vanity milestone? Think again. At that level, you’re looking at a legitimate, full-time income - possibly even six figures a year.

However, not all subscriptions are equal, and how much you take home depends on several moving parts: sub tier, Twitch revenue split, region, and more.

Key Takeaways

• 10,000 Twitch subscribers can earn a streamer anywhere from $25,000 to $50,000+ per month, depending on sub tier and revenue split.
• Subscriptions come in three tiers - each with different pricing and payouts.
• Twitch takes a cut of each sub (usually 50%), though some Partners get a 70/30 revenue split.
• Prime subs, gifted subs, and regional pricing can all impact your earnings.
• Sub revenue is recurring monthly, but subscribers can cancel or lapse anytime - so churn is real.

Understanding Twitch Subscription Tiers

Twitch subs aren’t one-size-fits-all. Here’s how the tiers break down.

Tier 1 Subs – The Standard

Tier 1 subscriptions are the most common - making up 90–95% of most streamers’ sub base. At $4.99/month (U.S. base price), streamers typically earn $2.50 per sub on the default 50/50 split, or $3.50 if they’re on a 70/30 split. So, 10,000 Tier 1 subs would equal:

• $25,000/month on a standard split
• $35,000/month on a 70/30 deal

These are the bread and butter of Twitch income.

Tier 2 Subs - Mid-Level Support

Tier 2 subs go for $9.99/month and usually make up about 3–5% of total subs. They offer viewers bonus emotes or perks in return for that extra support. Streamers earn:

• $5.00 per sub on a 50/50 split
• $7.00 per sub on a 70/30 split

Not as common, but they definitely help stack the income.

Tier 3 Subs - Big Spenders

Tier 3 subscriptions cost $24.99/month, and while they’re rare (usually under 1%), they pack a punch. Payout:

• $12.50 on a 50/50 split
• $17.50 on a 70/30 split

These subs are usually from mega-fans who want exclusive perks or just want to flex.

Example Breakdown - Mixed Sub Base

Let’s say a streamer has the following sub breakdown:

• 9,000 Tier 1 subs
• 800 Tier 2 subs
• 200 Tier 3 subs

On a 50/50 split:

• 9,000 × $2.50 = $22,500
• 800 × $5.00 = $4,000
• 200 × $12.50 = $2,500

Total: $29,000/month

On a 70/30 split:

• 9,000 × $3.50 = $31,500
• 800 × $7.00 = $5,600
• 200 × $17.50 = $3,500

Total: $40,600/month

What Impacts Your Twitch Sub Revenue?

Not all 10,000 subs pay the same. Here’s what changes the game.

Twitch Partner vs. Affiliate Split

If you’re an Affiliate, you’re probably stuck with the default 50/50 split. Partners, on the other hand, can negotiate up to 70/30 (or better, if you’re bringing in serious numbers).

Top-tier streamers like xQc, iShowSpeed, or Kai Cenat often get custom deals - and that revenue difference adds up fast.

Prime Subs

Amazon Prime members get one free Twitch sub per month - and streamers still get paid about $2.50 per Prime sub. The catch? These don’t auto-renew. So while they help your numbers, they require consistent re-engagement.

Regional Pricing

Twitch uses localized pricing, so a Tier 1 sub in Turkey or India may cost far less than in the U.S. Your payout adjusts accordingly. So 10,000 U.S. subs ≠ 10,000 global subs in actual revenue.

Gifted Subs

Gifted subs count the same as regular subs - and viewers can gift in bulk (10, 20, even 100 at a time). They’re a great way to boost monthly income, but only convert to recurring revenue if the giftee chooses to resub.

One-Time vs. Recurring Income

Subscriptions are monthly, but not guaranteed. Some viewers only sub once to support you, others cancel for budget reasons, and some just forget to renew. Maintaining 10,000 active subs month after month takes serious community loyalty, consistent content, and creative incentives like sub-only streams, Discord roles, or exclusive emotes.

Don’t Forget: Taxes Still Apply

Making $25,000+ per month sounds great - until tax season rolls around. As a Twitch streamer, you’re considered self-employed in most regions, which means you’re responsible for reporting and paying your own taxes.

How much you owe depends on where you live:

• In the U.S., you’ll typically pay federal income tax, self-employment tax, and possibly state tax.

• In countries like Canada, Australia, the UK, or Germany, you’ll also need to report this income - and may need to register as a business or sole proprietor.

• You may also be responsible for VAT or GST in some regions.

Twitch doesn’t withhold taxes from your payments, so it’s smart to:

• Set aside 25–35% of your earnings for tax payments.

• Track your income and expenses (equipment, internet, editing services, etc. may be deductible).

• Work with a tax pro or accountant who understands online income.

How Much Do Twitch Streamers Keep From Subs Compared to Bits & Ads?!

Subs are usually the top revenue source for most streamers - stable and scalable.

Bits pay $1.00 per 100 bits (no Twitch cut - the viewer pays a bit extra upfront).

Ads are the least reliable - paid per 1,000 views (CPM), usually between $2–$10 depending on timing, region, and audience.

In short: subs are your moneymaker. Bits are a nice bonus. Ads are the cherry on top.

Final Example - What Does 10,000 Subs Actually Look Like in Cash?

Here’s a simplified breakdown assuming a 50/50 split:

Sub Type	Count	Payout Per Sub	Total
Tier 1	9,000	$2.50	$22,500
Tier 2	800	$5.00	$4,000
Tier 3	200	$12.50	$2,500
Total			$29,000/month

Want to calculate how much Twitch Bits are worth? Try our Bits to USD Calculator And stay tuned - we’re working on a full Twitch Sub Earnings Calculator next.

TL;DR – Is 10,000 Subs a Lot?

Absolutely. Even on a basic 50/50 split, 10,000 subs can earn you $25K+ a month - that’s $300K/year before taxes.

But remember: not all subs are Tier 1, and not all subs are from the same region. To maximize your earnings, aim for higher-tier subs, build loyalty, and keep an eye on churn.

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